De Vegetarische Slager (The Vegetarian Butcher) is changing the narrative around meat. They’re all about bringing back the old school butcher feeling. Translating this feeling into their recipe videos, we used different techniques – up close and personal. Using speed ramp to make it more modern. And the music? A perfect combination of old and new.

Starring food naturally means food has the leading role. However, what is a lead without great support?

Our work

Strategy & Concepting | Food Content | TV Formats