Concept: During the first lock-down due to Covid-19, everybody in The Netherlands had to
stay at home. They were only allowed to do groceries and visit stores/companies that service
primary necessities. This led to higher sales of preservable products such as Frankfurters
and soups. Subsequently this led to a boost in Unilever revenue, but it also created a risk for
future revenue streams. Because when everybody’s pantry is filled with preeservable goods,
consumers do not have the urge to buy more of the same in the middle of a pandemic. That
is why we inspired Dutch consumers to get the most out of their lock-down period at home
with Unilever’s first Covid-19 online full-funnel and cross-brand campaign.


Starring food naturally means food has the leading role. However, what is a lead without great support?

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We believe food connects.
For us, food is everything.
We think, dream, eat, talk and breathe food.
We believe food connects.